Bike Lanes

Our Ride With The New Director Of MassBike

When our Founder went to the sending off party for then Director of MassBike David Watson at Ride Studio Cafe, he did not expect to meet David's replacement, but that is exactly what happened. There behind the Ride Studio Cafe bar handing out drinks and chatting up the revelers stood the new Director of MassBike, Richard Fries. Our Founder being the mingler he is and possessing the desire to see Brockton and the Greater Brockton Area become a cycling mecca, took that opportunity to engage the new Director. During their conversation our Founder passed Richard his business card and asked him to come ride Brockton with him so that the new Director could understand the riding conditions Brockton cyclist face daily. A few weeks passed and then finally our Founder received an email from Richard asking to take that ride. Understandably our Founder was excited and emails flew back and forth trying to determine when their schedules were in alignment to hold the ride. Finally April 22nd was decided to be the day the ride was to take place. 

As April 22nd approached our Founder reached out to Brockton city officials and local cyclist to gather up people to join the ride and share their experiences riding Brockton with the new Director. The route selected was a small tour of Brockton taking the group through all the neighborhoods of the city for a good holistic understanding of riding conditions. The route included hills, highly trafficked roads, and rough riding conditions due to a lack of street maintenance. As the group rode Richard interacted with all participants, getting to know each one to understand their experience riding Brockton and what their desires were about improving cycling in the city. Our Founder and Richard discussed the issues of speeding, a lack for respect for cyclist on the road, and just the general all over attitude within the city and the Greater Brockton Area that bicycle do not belong on the roads. It was no surprise to our Founder after the ride Richard praised Brockton for being a city that could become a cycling hot spot. 

At the conclusion of the ride and arrival at 70 School St, Richard spoke with the Director and Assistant Director of the Old Colony Planning Council expressing his belief Brockton has the right stuff to be a bicycle city. From there we headed to Elvera's Cafe for some lunch and coffee and to speak further about Brockton's potential. The conversation was exciting and encouraging. Richard expressed his believe in Brockton and his amazement in the city. He spoke on how he could see high quality bicycle infrastructure could be implemented within the city due to its very wide roads and its urban density. He spoke further about ways he was looking to move MassBike forward and increase it available funding to advocate for more bicycle infrastructure and bicycle friendly policy throughout the Commonwealth. We then ended our lunch meeting back at the offices of the Old Colony Planning Council where he expressed his desire to form a South Shore chapter of MassBike. Our Founder suggested strongly that the seat of this new chapter reside in Brockton, and he feels Richard agreed. From there everyone said their good byes and off we all went.

Since this initial meeting our Founder has followed up with Richard expressing his desire to move the process of making Brockton a cycling mecca forward. We can say here with confidence that our Founder is going to be pushing for this South Shore chapter of MassBike to be established and for its seat of operation to be located in Brockton. This is only the beginning folks, its going to be an awesome ride. 


Protect Bike Lanes And The Need For Them In Brockton


For those of you that read our previous blog entry: Up & Coming Downtown Means Better Urban Cycling In Brockton, you can probably tell we are pretty gung ho about the future of Downtown Brockton and Brockton in general. As Brockton rises and we here at Velo Urbano wish to see it become a cycling mecca, we got to thinking on what Brockton needs to do to achieve this status. After some thought, we came up with a number of needed bicycle infrastructure investments, but there is one in particular we would like to talk about today - protected bike lanes. For the folks not familiar with protected bike lanes their concept is simple, they are a bike only lane with a width of 5' or greater utilizing a barrier of some sort to keep motorized vehicles out of the lane to eliminate conflict between bicycles and cars. An example of a protected bike can be viewed in the picture above. The picture above shows the Prospect Park protected bike lane in Brooklyn NY which utilizes parked cars as the physical barrier keeping cyclist safe from moving vehicles. 

With protected bike lanes on key routes throughout Brockton, the most timid of cyclist will be encouraged to ride due to the feeling of safety these specialized bike lanes provide. According to researched reviewed by City Lab, an online publication that speaks on city related issues, they found in their research review that cities which installed protected bike lanes saw ridership gains of  21 to 171% along the corridor in which the new protected bike lanes were installed, and 10% of those riders were new riders. 

Protected bike lanes, bike lanes in general, and other bicycle related infrastructure have been shown to be of economic benefit to the business in proximity to these investments. According to research conducted by the national bicycle advocacy group People For Bikes, it found in Portland Oregon that cyclist spent 24% more per month on average than those that traveled by car with similar findings in Toronto Canada and New Zealand. The reason for the higher per month average spending by those that traveled by bicycle rather than car is due to the fact that people that traveled by bike made more frequent visits than those that visited a local business by automobile during the same month. 

Protect bike lanes are also great for real estate investments too. It was found in the publication Protected Bike Lanes Mean Business: How 21st Century Transportation Networks Help New Urban Economies Boom, that for every quarter mile a home was near a bicycle trail in Minneapolis and St. Paul MN, its value increased by $510. Similar findings were also discovered in the state of Indiana. Homes that were located near Indiana's Monon Bike Trail sell for 11% more than homes further away from this trail. Available data also shows that community members value the investment a city makes in protected bike lanes. For example, 83% of residents located near Washing D.C.'s 15th Street protected bike lanes said the protected bike lanes was a valuable benefit to their neighborhood. 

Having protected bike lanes can also attract companies to setup shop in Brockton. As venture capital and knowledge base businesses increasingly seek to move into urban areas, they are ever increasingly looking at cities that have invested in things like cycling related infrastructure. According to interviews conducted by People For Bikes in their research for Protected Bike Lanes Mean Business: How 21st Century Transportation Networks Help New Urban Economies Boom, the companies interviewed stated protected bike lanes and bicycle related transportation investments were a big factor in choosing where to locate their organizations. These companies explained investment in bicycle related facilities were also key to attracting a highly skilled workforce as this workforce is increasing deciding were to live and work base on the availability of these type of facilities. As more workers demand these type of bicycle related assets be present in a city before they move there, it is key Brockton invest in this type of bicycle transportation facilities to ensure it has the right stuff to attract this type of highly skilled workforce and the companies that employ them.  

If Brockton were to invest in bicycle related transportation infrastructure like protected bike lanes, it could see the ridership gains along with the benefits to real estate and the business sector as was presented in the data findings mention here today. Velo Urbano believe in Brockton and its abilities to do the things we spoke about in this blog entry, because it makes sense to do them and we see the city being open to investments in bicycle related infrastructure. With a little gumption we believe Brockton can develop into this cyclist mecca we here at Velo Urbano would like to see it become. We encourage all reading this blog entry to reach out to their city councilors and ask them to have Brockton invest in bicycle related facilities like bike lanes and protected bike lanes. These investments will only make the city better, its people richer, and a great place to call home. 

Anderson, Michael  & Hall, Mary Lauran. Protected Bike Lanes Mean Business: How 21st Century Transportation Networks Help New Urban Economies Boom. Retrieved from

Clifton, Kelly J , Morrissey, Sara, & Ritter, Chloe. Business Cycles: Catering To The BIcycle Market, TR New 280. Retrieved from